Twitter has made it very easy to connect Twitter to your Facebook profile or fan page. This allows you to make a post on Twitter and then have it automatically come up on your Facebook page. While this seems ideal, this is not a very good idea for many people.
Twitter and Facebook, while overall do the same thing, have very unique etiquette and rules. It's not very hard in Twitter to get up to 1000 followers. When you have that many followers, you won't see many of their tweets. If you tweet 10 times in a day, odds are many of them won't be seen and will get drowned out by the other ones. However Facebook is more personal. It's harder to get 1000 friends because you have to accept them as friends. So when people go onto Facebook, they will see most of the messages that people post. Users usually will only make a few posts a week, so those will be easily seen. If you make a lot of posts on Twitter and connect these accounts, then all these posts will show up on Facebook. That could make your Facebook friends very mad.
Secondly, the format of writing is different. Twitter allows only 140 characters per tweet, so people abbreviate a lot and skip words to get their point across in that short frame. Facebook doesn't restrict you at 140 characters, so Facebook users expect full sentences. Pulling over your short tweets won't translate well to Facebook.
Also, many items are used in Twitter that aren't in Facebook. Hashtags are used frequently in Twitter and people search for them constantly, however those aren't really used in Facebook. The same goes for mention (@), when you are directing a tweet towards someone. Also, RT (Retweet) is commonly used in Twitter, but not at all in Facebook. You might see a tweet like this in Twitter: "Hey #ClevelandFolks, I'm all set to see @LadyGaga tonite! RT if u r going too" Now this gets your point across in Twitter, but your Facebook friends might appreciate a full sentence or two on it.
One final thing I like to do in my Twitter account is promote my Facebook page. It's a great way to get fans to your Fanpage if you own a business or blog. However, making a tweet like "Check out my Facebook fanpage at.... And let's be friends there too" will not come off well if that gets automatically transferred to Facebook!
The only people that I see connecting accounts good for, are those people who only make 1 tweet a day at most and don't employ all the hashtags and mentions. If you simply use Twitter to make a tweet or two about your day that could fit into Facebook, then this would be the only reason to connect accounts. Otherwise, it's best to leave them separate.
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