How do the best Twitter Marketing Greats get the top results that we see them getting from their tweets? What are the tricks of the Twitter Marketing Trade that help businesses get their products and services into the hands of the right people?
One important note to make before beginning is that marketing via Twitter, even B2B Marketing, is not necessarily the most effective form of online marketing for all businesses. Like any kind of advertising, whether it be online or offline, it is important for the businessman or woman to continue to optimize, experiment and develop their marketing approaches as time goes on.
With time, it might become clear that Twitter is not the forum for you and your business, or you might find a sudden wave of successful leads coming in to your site as a result of your marketing efforts in the "tweeting" department.
Finding out whether Twitter is the forum for you and your business is something that you need to follow up on. However, we can give a few helpful hints to begin with and a few Twitter Marketing Tips to put into practice via the post.
After taking a look at these tips, you might find that you have been approaching Twitter Marketing all wrong and you might find that our ideas lead you to lead-generation success. You might also find that these tips help to reiterate the fact that Twitter is not for you and help you make the decision to concentrate your online marketing efforts in other spheres.
Either way, the reading of this post is going to be helpful, so let's get cracking...
1. Use Industry Keywords Not only should you be using the # key in your tweets to identify industry keywords that will help people who are searching via Twitter to find you, but you should also use the # key to then highlight industry keywords in your Twitter Biography.
When you land on the Facebook Page of any Tom, Dick or Harry, you can instantly find out lots about them. We jam our blog bios full of information and it is probably safe to say that nearly all websites have an "about" page.
Therefore, why not share your industry information via Twitter using the # key to ensure that the people who need to know about this vital information get to know about it without difficulty?
2. Share Third-Party Content As with any other form of online content, what you share, what you highlight and what you offer your followers, must be of great value to them. If you don't offer this, there is no reason for them to follow you.
Therefore, search well and find people in your industry who are doing great things worth sharing. Tweet the content of others from their Twitter profiles, their blogs and from industry news sources too. Value is the key.
If you can become a valuable Twitter source, the results you get from your online marketing via Twitter will make you smile.
3. Find and Follow Don't be passive with your Twitter Marketing. Instead of waiting for someone to tweet you, why not tweet them and introduce yourself?
Industry leaders, who can be found throughout the various Twitter directories and lists, will respond to your tweets if it is clear that you are offering something of use to the industry as a whole and something that they too can use as a way of publicizing their Twitter profiles as effective sources of up-to-date industry information.
4. Tweet links from your company Don't forget about all the wonderful things that your company is doing when you are Tweeting. It is OK to link to your special offers and link to a page about the services that your provide because you are using Twitter as a marketing forum and everybody knows that.
Try different kinds of links. Try blog posts, try landing pages, try your events agenda (if you have one), etc. and see which form of Tweeting to your particular website seems to generate the most amount of Twitter activity. When you find the kind that works the best, stick with it for a while and remember to keep reviewing, as with any kind of online marketing, after a few months.
5. Follow general news sources and trade publications If you want to remain an authority in your industry, then you must keep up-to-date with your industry news. In order to stay up-to-date, take the time to read the Tweets of important news sources and publications associated with your business, twice daily if possible.
Don't use this time to re-tweet necessarily, unless you find something that really MUST be shared, but instead treat this time as research time and simply read the information that you are given and digest it as much as possible.
Swallow the facts and make sure that they have sunk in sufficiently to be of use to you whenever the time presents itself.
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